Website Design: How to Create a Website That Looks Great and Actually Works
Want a website that not only looks good but actually brings in clients? Discover the best website design tips for mobile, WordPress, ecommerce, and more.
Introduction
If you’re building a website for your business, you’ve probably Googled “website design” and landed in a sea of confusing advice. Should you use a template? Hire a designer? DIY it with a page builder? It can be overwhelming.
This post breaks down the key elements of good website design so that you can make smart choices — whether you’re doing it yourself or hiring a professional. Let’s take the guesswork out of creating a site that’s modern, mobile-friendly, and made to convert.
What Makes a Good Website Design?
A good website design is more than just nice colours and a logo. It’s about how easy your site is to use, how well it works on mobile, and how clearly it communicates your offer. A good site:
Loads quickly
Looks clean and uncluttered
Makes your message clear in seconds
Works beautifully on phones and tablets
Encourages your visitors to take action (like calling, booking, or buying)
When in doubt, keep it simple, clear, and fast.
The Best Website Design Puts the User First
The best website design puts the user experience at the centre. Think of your site like a customer service rep — it should guide visitors to what they’re looking for quickly.
✅ Use easy-to-read fonts
✅ Avoid overwhelming walls of text
✅ Make buttons and CTAs stand out
✅ Stick to a consistent layout across pages
Best Web Page Design Elements You Should Include
The best web page design isn’t about flashy animations — it’s about the essentials:
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A strong H1 headline that clearly says what you do
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Supporting text with benefits, not just features
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A visual hierarchy (big headlines, smaller text, bullet points)
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One clear goal per page (e.g. book a consult, view services, shop now)
🧠 Tip: Make every page feel like its own mini landing page.
Best Website Page Design for Service-Based Businesses
If you’re a service provider — tradie, coach, consultant, or freelancer — then the best website page design for you should include:
Trust elements (testimonials, credentials, logos)
Clear services section
Lead capture form or click-to-call
Strong “About” section to build connection
Professional Web Page Design Without the Agency Price
You don’t need to pay $5K+ to get professional web page design. The trick is:
Use a pro WordPress theme with good bones
Customise it with your own branding
Focus on what your users need to know first
Keep navigation minimal — no more than 5–7 top menu links
Website Layout Tips That Work Every Time
A few tried-and-true website layout tips:
Use a full-width hero section with a bold value statement
Keep paragraphs short (2–3 lines max)
Break content into blocks — headlines, bullets, images
Add white space between sections for breathing room
Good Mobile Website Design Is Non-Negotiable
Today, most people will visit your site on their phone first. That means good mobile website design is essential. Your site must:
Be easy to scroll
Have buttons that are thumb-friendly
Load in under 3 seconds on mobile
Avoid text that’s too small or overlapping
Great Web Page Design Builds Trust Fast
A great web page design will instantly give your visitors confidence. You can do this by:
Using real photos (no cheesy stock images)
Including reviews or testimonials early on
Keeping a consistent colour palette
Using design to guide the eye (arrows, bold CTAs, spacing)
Best Homepage Design for Website Conversion
Your homepage is often the first impression. The best homepage design for website conversion includes:
A clear headline (“We help [target audience] do [specific benefit]”)
A visible CTA (“Book a free quote”)
Quick intro to who you help
A section for testimonials or case studies
Preview of services or products
Best Responsive Web Design = More Clients
Responsive web design means your site adapts beautifully to any screen size. This isn’t optional anymore — it’s a ranking factor in Google and a trust factor for visitors.
The best responsive web design uses:
Flexible grids
Images that resize correctly
Menus that collapse cleanly on mobile
No horizontal scrolling or broken layouts
Good Ecommerce Website Design = More Sales
A good ecommerce website design should do one thing: make it easy for people to buy.
Keep product descriptions clear and benefit-focused
Use big, clear “Add to Cart” buttons
Reduce distractions on checkout pages
Offer support like chat, FAQs, or guarantees
Conclusion: Start With a Strong Foundation
Whether you’re building your first site or levelling up an old one, the principles of good website design haven’t changed: be clear, keep it fast, and design for the people using it.
If you’re feeling stuck, I can help — view my website packages here or book a free chat to see what fits.